Starting an Online Personal Training Business
Making money while you sleep is always a good thing
but can it really be done? Of course it
can! That’s the easy answer I will give
you but in reality, starting an online personal training business can be very
complex and take 1000’s of hours depending on your business model. I will go through some simple steps to get you
started based on my knowledge and experience.
Starting an Online Personal Training Business
This example will cover eight steps to create a
website like Biomechanicallyfit.com and of course you can apply these steps to
make any kind of online personal training website.
Step 1: Figuring
Out Your Business Model
For my example, it’s to offer free workout videos and
fitness education while making money from advertising and selling products. These income streams may change in the future
depending on website traffic and a number of different reasons.
Step 2: Create
a Workout Program
I initially created programs based on working out at
home using simple pieces of equipment.
Step 3: Start
Filming Your Workouts and Make the Necessary Edits
This is the most time consuming process there is when
you are creating and editing all the workouts yourself. You will have to think of a system to make this
simple as possible. Once completed, you
must encode the videos so you can upload and play online. This also takes a tremendous amount of time
and depends on computer speed.
Step 4: Find a
You will need to find a website template that will
work for your business model and idea.
Unless you know some basic HTML, making changes to a template probably
won’t happen unless you hire someone. I
suggest you keep your website very simple at first, as this can be very time
consuming and you will probably never be happy.
Step 5: Find a Web
Once you have some videos completed, you will need to
find web hosting so you can upload your website template and make changes as
necessary. After you have your first
draft completed, decide where you want to store the videos. You will have two options, option number 1 is
to upload the videos to YouTube and embed them on your webpages and option
number 2, is to upload the videos to your website, download a video player and
display them on your webpages. Option 2 is
much more complicated and you will need more hard drive space and bandwidth on
your web hosting package. Option 2 will also
cost you more money than option 1 depending on your web hosting package.
Step 6: Test
Testing your website is critical to make sure all aspects
of your website work before having customers come to the site. Try to adequate time to do this even though
you will be ready to get it posted. You
will also want to test your site each week/month, just in case a change got
made by your hosting provider that affected your website.
Step 7: Website
Search Engine Optimization (SEO)
Steps 6 and 7 should be done at the same time but if
you are using some SEO programs, your website might need to be live before it
will give you results. Search engine
optimization is probably your most important piece of website beside the
content itself. Without great content,
you cannot drive traffic and without SEO, it’s very hard to rank high in the
search engine rankings. SEO combines
keywords, text amount, backlinks, headers, etc... I suggest you think about
your target market and search on Google AdWords for high volume keywords and
base your content around those keywords.
You will also want long tail keywords, which will have a lower search
volume but it’s easier to rank higher in the search engines. Please do your research on SEO, as it’s
always changing or have someone do it for you.
Step 8: Upload
Files to the Web (Going Live)
It’s time to upload all your files to the web and
start marketing and advertising. Besides
SEO, you have to get your name out there and people interested in your website. For me, this is the hardest part, it’s easy
to put everything together but to get people interested and drive traffic to
your website can be a very long process.
It may take a couple years before you consistently get traffic to your
website and you may not even know why.
Sometimes you don’t ask questions and just keep doing what you’re doing
and let it happen. Usually, it’s because
you’ve been adding great content to your website all the time and sharing it
with everyone you know. You can also advertise
your website online if you have the budget for it. Just do your research beforehand, so you don’t
end up spending money you don’t have to.
Now you have eight steps that can get you started with
creating your own online personal training business. You can also add a simple blog or get really
creative with it. I hope these steps will
help you get started.
More blogs in Starting a Personal Training Business:
Whats Types of Businesses
Website Design and Search Engine Optimization (SEO)
Marketing and Advertising
In Home Personal Training
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Online Personal Training
Quickest SEO Results: A Personal Trainers Guide to Increased Sales