Biomechanically Fit | Personal Training Business 101

Biomechanically Fit

Creating Smart Fitness Solutions

Starting a Personal Training Business Part 3: Website Design and Search Engine Optimization (SEO)

Personal Trainer Website Design and (SEO)

Today, I will go over the basics in website design and SEO and break things down further into other blogs as there is a lot to cover. 

Website Design

Now that you have decided to start a personal training business, it’s time to create your website.  There are two ways you can start your website.  First, by creating it yourself or second, hire someone to do this for you.  This will all depend on your computer skills and background.  If you choose to create a website there are a couple easy templates that you can use to make this a simple process but this all depends on what your initial business idea is.  For example, if you decided to start your own in home personal training business, than a simple template such as word press would work great.  These templates offer a simple solution to website building but they are just that “simple”.  You can jazz them up a little bit if you have some basic html experience.  If your business is online personal training, then you will want to find a website template that will match your theme and functions, plus modifications will have to be done.  You might need a database for your videos if you plan on hosting them on your website or you could host them on YouTube and embed the videos onto your site instead.  When creating a video website, you can make it very simple of complex as you will find out.  You will also want to make sure your website is mobile friendly too.  In order for a website to function on mobile you will want a responsive template.  One great website that I have found with lots of templates is Templatemonster.  Their websites are reasonably priced but you or your designer will have to make all modifications to fit exactly what you want. 

Website Hosting

Once your website template is purchased, you will need to find a website hosting provider.  There are a lot out there and depending on the type of business you have chosen will depend on which hosting package you purchase.  Some options to look for is, the amount of storage and bandwidth they offer for the cost.  I have used Godaddy, Hostgator and Windows Azure to host this website and I have found Azure to be the most dependable but you have to setup everything yourself which can be challenging if you don’t know what you are doing.  Hostgator, is very good and great for the price.  I haven’t used Godaddy hosting in many years but just recently I have had to contact their customer support and they answered the phone right away and helped me out.  The difference between these three is that Azure is a cloud service and your options can be changed immediately to adjust for website traffic which can come in handy if you would need it.  There are plenty more hosting providers out there and you really just have to look at the cost, uptime and options you need to choose the best one for your website. 

Search Engine Optimization (SEO)

Now that you have your website up and running, you need to optimize your site for the search engines in order to get higher rankings.  One of the first things you will need to do is figure out which keywords your website is about.  For example, if you started an in home personal training business, you might want your keywords to be In Home Personal Trainer San Diego.  By using these keywords, when someone searches for these, the goal is for your website to be shown.  There are rules to keywords and how many times these should be displayed throughout your webpage/website, so you will have to do your research or purchase a program that helps you figure this out.  One program that you can use is SEO Master Express.  This program tells you what you should change in order to be optimized for those keywords.  Besides keywords, you will have to get back links from other websites to point to your domain.  Search engines use back links to tell them how popular your website is but not all back links are worth the same value.  There is a thing called page rank.  Page rank is given to a website and the higher the page rank the more value that bank link carries.  You want the highest page ranking sites to link back to your website if possible. 

These are the basics for website design and SEO that we will cover today, which should help you get started and thinking about things.  We will have more blogs covering these topics in more depth plus articles from people in the industry that can provide more information.  I have learned all this information by researching and hands on experience but as you can read creating a good website and SEO can be very complex at first. 

More blogs in Starting a Personal Training Business:
Whats Types of Businesses
Securing Funds
Website Design and Search Engine Optimization (SEO)
Marketing and Advertising
In Home Personal Training
Negligence and Personal Injury Lawyer
Online Personal Training
Quickest SEO Results: A Personal Trainers Guide to Increased Sales