Biomechanically Fit | Creating Smart Fitness Solutions

Biomechanically Fit

Creating Smart Fitness Solutions

Starting a Personal Training Business Part 1: What Type of Business

Starting a Personal Training Business

It’s now time to start your own personal training business but where do you start?  There are multiple options for starting your own personal training business but in this series we will discuss three great options that anyone can do.  Throughout this series, we will be discussing how to secure funding, Website Design/Search Engine Optimization and Marketing/Advertising. 

Personal Trainer Business Options:

1.      In Home Personal Training
Online Personal Training
Owning or Renting a Studio

Starting an In Home Personal Training Business

The most economical option is to start your own In Home Personal Training Business.  This can be done with very little money and time.  In reality, all you need is to start asking people around town and once someone says yes, just find a place to train but lets face it, it’s not always that easy.  A couple key essentials that you should have is a couple pieces of portable fitness equipment, personal trainer insurance and a reliable car with auto insurance.  There are many different options for equipment such as; resistance bands, kettlebells, suspension trainer, dumbbells, sandbags, just to name a few.  You can pick all these up at your local sporting goods store or online at for example.  Personal trainer insurance is also great to have just in case an injury would occur and you were going to get sued.  One place where you can purchase this from is Philadelphia Insurance Company.  Last, you must have a reliable car so you can make sure to get to your training session on time plus have auto insurance since you would be driving to client’s houses, parks, etc.… most of the day. 

Starting an Online Personal Training Business

An online personal training business sounds great and easy but it might be one of the hardest options there is.  Yes, it’s easy to buy a domain name, put up a simple website and wait for the customers to come rolling in, but that won’t happen unless you are the only person doing online personal training.  Well, I have some bad news for you, I just checked Google and it shows “About 236,000,000 results” for the keyword “online personal training”.  Now, I know what you’re thinking, I can just put up some ads on Google and be listed on the first page, yes you can do that but it will cost you around $4.00 a click.  That could get really expensive, especially when you’re just starting out.  Instead, I would focus my time and money on Search Engine Optimization (SEO).  SEO is how the search engines find your website and if your website is SEO friendly, plus you have done everything right, over time you should rank higher in the search engines but this could take months to years.  So, don’t count out online personal training just yet, as we will go into more detail throughout this series.

Owning or Renting a Fitness Studio Business

Location, location, location, I know you have heard this before but it’s always true.  You must have the perfect location with lots of traffic in order to have a great business.  Now this isn’t always true but it sure helps if you have 100's or 1000’s of people walking or driving past your building every day.  Yes, rent is more expensive but in a way you won’t have to spend as much on advertising.  Now, how are you supposed to get the best location when you’re just starting out without money?  That is a great question, you might have to take out an unsecured or secured loan to make that happen or maybe you know a couple people that would want to go into business with you.  Although, none of this can happen without a great business plan, especially if you’re wanting to borrow money from a bank.  You will have to find the location, the cost for rent, renovations, utilities, equipment, advertising, employees, etc.…  This list could go on for days but you have to make sure you know exactly how much money is going out before you have any coming in and how long you can sustain a loss before it’s time to close the doors. 

As you can read, starting your own personal training business can be very time consuming, challenging and costly but it could be worth it in the end as it’s your own business and you call all the shots.  There are plenty of options to choose from and how you get from A to B.  I suggest that you do your research, look what other people have done and create your own path to success. 

More blogs in Starting a Personal Training Business:
Whats Types of Businesses
Securing Funds
Website Design and Search Engine Optimization (SEO)
Marketing and Advertising
In Home Personal Training
Negligence and Personal Injury Lawyer
Online Personal Training
Quickest SEO Results: A Personal Trainers Guide to Increased Sales